CRO and contingency planning role in a £30m private equity food business
Background
Introduced by Private Equity owners to appraise business, management and where necessary engage with company’s lenders.
Business dangerously underperforming and threatening to breach covenants but with a potential sale still progressing.
While this was a watching brief my purpose unspecified to management was to take over the running of the business immediately should the sales process fell over.
Key Challenges
Management focussed on Sale and disengaged with running the business and did not want to engage with me.
Need to understand issues and options without derailing sale.
Profit improvement plan had been introduced but was half hearted in its implementation.
Bank were happy to keep a watching brief while sale process was live but would become extremely demanding in the event of it falling over.
Main Actions
Assessed Profit improvement plan and drove that in key areas where applicable.
Got broad understanding of market, product and customer profitability and viability.
Prepared bank engagement strategy and through that got better engagement of management and understanding of some of the historic issues.
Through formal and informal engagement got a clear view on management structures needed.
Main Results And Achievements
Prepared a detailed contingency plan for the Turnaround of the business covering:
- Bank Engagement
- Management changes and interim cover
- Customer engagement
- Cost reduction
- Product profit improvement and rationalization
- Supplier review and rationalisation